Pen and Ink, Coffee and Boots
Some of the 'retro' street signs that can be seen in Winchester High Street.
These visual signs are a fairly ancient idea, dating back to when people started selling goods from shops rather than trading house to house or on a market stall. They were a visual representation of what a shop sold, there was no need to be able to read. The only 'oddity' in this would have been greenery suspended outside a place that sold wine, beer or ale. This dates back to Roman times when they used vine leaves - but vines are quite rare here in UK so evergreen shrubs were used.
Maybe, in our multicultural world, descriptive signs are a good idea, they cross cultural and linguistic boundaries. McDonald's certainly seems to think so, although I have no idea how a large golden M might be useful.
Again slight upload issues, with banding appearing in the sky of the right hand picture.